India has the world’s largest population of children.

Easy availability of tobacco and lack of social sanction has made tobacco a problem of epidemic proportions amongst children especially in the lower socio economic strata.

Every day, more than 55,000 children in India below the age group of 15 years are estimated to try tobacco for the first time. Five million Indian children are said to be addicted to tobacco. One third of them are likely to die a painful death due to this addiction. These marginalized children of India are severely deprived and have very little support from their families or society. They are the easiest targets for tobacco companies.....
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Latest @ Salaam Bombay

Life se panga mat le yaar!
Salaam Bombay Foundation in association with the Ministry of Health and Family Welfare has launched an Anti-Tobacco Youth Campaign with Shaan as the tobacco control ambassador of India.
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Art against Tobacco, Showcase 2010
On account of 4th February, World Cancer Day, “Art against Tobacco, Showcase 2010” a theatre, art and music based awareness programme against tobacco staged at the Sri Shanmukhananda Hall in Sion.
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Little Masters Challenge 2009
7000 young smiling faces cheering every six and four hit, clapping at every ball bowled, screaming at every catch, to create an atmosphere electric enough for you to confuse it for a ‘One Day International’.
To view video click here